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Muléy has received the following endorsements from individuals in the business and philanthropic community:
At General Motors, we continue to focus on the important role that women play as a consumer group. Last year alone, consumer spending by women was over $3.7 trillion. And, they influence the decision to buy 85 percent of all cars and trucks sold in the United States. We just can't ignore this influential group of consumers.
Miriam Muléy took a leading role in helping General Motors understand our diverse customers. GM continues to recognize women as an important market share opportunity, and we'll certainly continue Miriam's good work to educate our employees on women as a valuable growth market.
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Gary L. Cowger, Group Vice President, General Motors Corporation
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Having worked closely with Miriam Muléy, I am very confident of her ability to deliver value-added, marketing-driven insights to clients through an inspiring combination of smarts, savvy, and creative thinking. She provided leadership in developing the vision for diversity marketing, creating strategies to increase advertising relevance to diverse audiences, putting a plan in place with the Field Sales organization to focus resources in key ethnic markets and working with Public Policy and other stakeholders to leverage company-wide assets for maximum sales results.
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Christopher J. Fraleigh, CEO, Sara Lee Foods
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I have known Miram Muléy professionally for over five years. She is a strong, intelligent and insightful diversity management executive with a powerful and effective speaking style. I would place her knowledge and experience in the very top ranks of people I know.
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Luke Visconti, Bennett College for Women Trustee and Partner/Co-founder, Diversity Inc.
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As a marketer who has successfully developed marketing plans for several brands for large, medium and small companies, Miriam understands how to sell to consumers. What she brings to the table, in addition to strong marketing skills, is the professional insight of what drives women of diverse backgrounds to consider a brand for future purchase. Muléy understands the strategic, operational and diversity aspects of marketing. Few individuals bring so much to the table.
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Michael Jackson,CEO of Speedshape, Inc. - Former Vice President & General Manager, Vehicle Sales, Service & Marketing, General Motors Corporation
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I have known Miram Muléy professionally for over fifteen years. She first worked with me at Avon Products, Inc. where I served as SVP of Marketing and she managed our multicultural advertising and promotional efforts for the firm. She later was hired by Avon to spearhead the Women of Color Business Unit and was successful in turning the business around to positive growth. My most recent professional experience with Miriam was at Carson Products, where she was hired as Vice President of Marketing and was quickly promoted to Executive Vice President, Marketing supporting the U.S. business.
Miriam has proven herself to be an articulate, resourceful and strategic business thinker in the area of marketing to women and in overall diversity business management. Her experience across several industries--Automotive, Cosmetics, Fragrance, Toiletries--and hands-on profit and loss experience in managing brands in the general market and diverse markets places her in a unique role as a business professional. Further, as a woman, as a woman of Puerto Rican ancestry and as a woman of color, she brings personal insights to leveraging diversity that few individuals have.
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Joyce Roche, President, Girls, Inc.
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The principals of The 85% Niche- recognizing the power of women of diverse ethnic, cultural and socioeconomic backgrounds in developing advertising and marketing plans-is long over due. Miriam Muléy's foresight and leadership in bringing this opportunity to the Boardrooms of Corporate America, her personal experiences as a Latina woman of color and her professional credentials as a businesswoman uniquely position her to deliver exceptional results and business solutions in marketing to all women. Period.
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Byron E. Lewis, Chairman, UniWorld Group, Inc.
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I have had the pleasure of knowing Miriam for over ten years when she came on board at Avon Products as Director of the African American Business unit and was later asked to take on the role of General Manager for that unit. At the time, I served as VP of Human Resources for Avon Products, Inc.
Miriam is a highly credible marketer and has distinguished herself with a keen understanding of what it takes to grow market share among consumers in general, and among diverse consumers, in particular. Given the increasingly important role that diversity plays in fueling the economic engine of corporate America, I believe Miriam's experiences and insights on how to create and implement an integrated diversity business plan will be of tremendous value and learning.
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Yvonne R. Jackson, President, BeecherJackson
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Miriam works well with others...she is team conscious and can easily build bridges that lead to effective collaboration..
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Bishop E. Earl McCloud, Jr., Council of Bishops African Methodist Episcopal Church, Office of Urban and Ecumenical Affairs
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Miriam Muléy is a highly talented woman and a leader in the field of diversity. She is a leading expert in diversity marketing with a specific specialty in strategy formulation and implementation of marketing efforts targeted to women. Ms. Muléy s passion for enhancing market penetration for the diverse consumer was noted in her leadership while on the GM team. She is focused, professional, knowledgeable, and an authority on diversity and the value it brings to enhanced performance and results in a highly competitive marketplace.
Ms. Muléy is a noted and well-respected authority on the topic of diversity. She will engage her audience and inspire commitment to this important topic.
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Victoria E. Jones, Director and Dean, College of Leadership, General Motors
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Miriam has a strong track record of success in managing diversity for bottom line results, has deep knowledge on all aspects of diversity management--from advertising, publicity, promotions, product development, supplier engagements, sales strategies, and leveraging the power of corporate philanthropy, is a high energy and motivated speaker and brings to the table a bias for action.
Miriam is not only active in the business community, but she is also heavily involved in community service, and currently serves as Co-Chair of the Publicity Committee for the Renaissance Chapter of The Links, Inc. There is no question in my mind that Miriam will bring a new level of engagement and understanding of diversity.
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Vivian Pickard, General Director, General Motors Corporate Relations & Diversity
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The principals of The 85% Niche, under the leadership of Miriam Muléy, are a reflection of her insightful understanding of marketing, her dedication to delivering results, and her appreciation of the importance of appealing to all consumer segments for maximum business results.
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Donald Ferguson, General Motors Automotive Insurance Company, Director
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If you are serious about growing your Automotive business among diverse consumers...and who isn't these days given the clout, buying power and affluence that Hispanics, African Americans, other groups bring to the table...then you need to engage with Miriam Muléy, Founder and CEO of "The 85% Niche". She brings an incredible wealth of knowledge, insights, experience and commitment to businesses in reaching untapped, high potential consumer audiences, and does so in a way that is highly actionable, professional and results in added business.
Muléy has harnessed her 20+ years of marketing and sales experience to benefit the automotive industry and help dealers generate sales in a way that few other individuals have.
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Gregory Jackson, Minority Dealer Association President
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Miriam Muléy was a very important and integral part of the future strategy of diversity at General Motors in her role as the Leader in Diversity Marketing and Sales. Her background and expertise in many industries--from the Automotive Industry, to Financial products, to Health & Beauty Aids, to Consumer Packaged Goods and to Home Fashions--provides her with business insights and credentials that make her invaluable to any forward-thinking organization.
I urge you to connect with Miriam and The 85% Niche if you want to get more than your fair share of the Women's and Diversity markets.
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Bill Perkins, Dealer, Merrollis Chevrolet, Detroit, Michigan
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