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Marketers of the 21st Century face huge challenges in keeping their brands vital, relevant and profitable. More than ever, the changing face of American women requires that marketers "go deeper" to drive brand relevance to the diversity of female buyers that exist today. While there is much that women hold in common, there is much that sets us apart. Physiological differences (skin color, hair, facial features, body shapes, size), changing tastes, unique languages, lifestyle preferences, higher levels of education attainment and a greater sense of empowerment are among the important nuances that distinguish women of today.
The 85% Niche will help strategically navigate this multi-dimensional,multi-ethnic, multi-cultural female buyer through proactive brand consultation:
- Positioning relevancy
- New Product opportunities
- Business-building ideas
- SWOT (Strengths, Weaknesses, Opportunities, Threats)
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