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The 85% Niche offers years of brand-winning advertising experience in developing creative strategies that go beyond "addressing" women to advertising that "invites" women to experience the brand. We ensure seamless integration of targeted diversity messages with the overall brand strategy while also working with marketing and agency partners in recommending ways to drive cultural, ethnic and lifestyle relevancy through the proper use of music, lifestyle, language, talent, non-verbal cues, location, symbols and metaphors in commercials.
In addition to advertising planning, The 85% Niche offers marketers essential knowledge on media spending effectiveness to maximize message reach against the target.
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