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Is your brand's shopping environment one that is easy to navigate? Does it engage, educate and "entertain" women buyers with information about your brand? How well is your brand distinguished from the competition at shelf? How well does store/retail/showroom personnel understand how to effectively sell to your target customer?
The 85% Niche will provide strategic insights to marketers who want to create a buying environment and service orientation that facilitates shopping, welcomes women buyers to spend time "getting to know" your brand, maximizes productivity of floor space in key accounts and trains sales personnel on how to sell to women.
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